Game Changers are animated stories that break down key concepts and tools to make you a more effective creator and leader

Two minute videos, timeless ideas.

Skip to Videos
  • main logo without Joojo White Background banner.png

    Game Changer - Embracing Competition

    It’s natural to avoid competition. After all, nobody wants to struggle. But an experience I had during my morning walk reminded me that a little friendly competition can take you to the next level.

  • main logo without Joojo White Background banner.png

    Game Changer - Outcome Over Optics

    What’s cooler than being cool? Ice cold Being effective. This Game Changer explores why we sometimes ignore strategic advantages because they aren’t societally accepted (they make us look lame).

  • main logo without Joojo White Background banner.png

    Game Changer - Humour

    It’s okay to take your craft seriously. You work hard and spend hours trying to improve. But you need other people to succeed. This GC is about one of the most powerful ways to create interest in your work - humour.

  • main logo without Joojo White Background banner.png

    Game Changer - Inclusivity

    Being inclusive helped a fashion brand make record sales during the industry’s worst year in history. This Game Changer tells their story!

  • main logo without Joojo White Background banner.png

    Game Changer - Constraints

    It often feels like we need to do more to stand out. But what if I told you that doing less could make you exceptional? This Game Changer explores how constraints unlock creativity and drive growth!

  • main logo without Joojo White Background banner.png

    Game Changer - Framing

    A few months after its release, Febreze was on the verge of being canned. Today, it’s a billion dollar business. What changed? Framing. This Game Changer explores how framing can transform your work!

  • main logo without Joojo White Background banner.png

    Game Changer - Honing Your Craft

    For most people, receiving a life sentence would spark a spiral of crime. For Aaron Taylor, it sparked a rebirth. See how honing his craft helped Taylor survive prison and emerge as an NBA guest announcer!

  • main logo without Joojo White Background banner.png

    Game Changer - Niche

    If you want more sales, you target more people right? Not exactly. This GC explores why niching down to an uber-specific target customer can do wonders for your marketing.

  • main logo without Joojo White Background banner.png

    Game Changer - Community

    It’s easy to feel like our creations are inadequate when they don’t match exactly what we envisioned. Truth is, we don’t determine how valuable our work is - others do. Today’s Game Changer explores how community creates hit products.

  • main logo without Joojo White Background banner.png

    Game Changer - Embracing Differences

    We’re taught to fit in from childhood. School uniforms, blue being a “boys color”, girls being discouraged from sports. All conformity. Today’s Game Changer is all about what happens when you embrace what makes you different.

  • main logo without Joojo White Background banner.png

    Game Changer - Packaging

    When it comes to delivering value, creating a killer product is only half the battle. The real test comes in showing that value to others. This Game Changer explores one way to do that - Packaging.

  • main logo without Joojo White Background banner.png

    Game Changer - Shiny Object Syndrome

    Being multitalented is awesome! But it’s also a pain. Because we get pulled in so many directions that it’s hard to focus. This is called shiny object syndrome, and this GC will show you how to beat it!

  • main logo without Joojo White Background banner.png

    Game Changer - Just Ship It

    Wondering whether the project you’ve invested everything into is ready for the world? This Game Changer shares 3 simple steps to help you figure out whether to keep grinding or just hit publish!

  • main logo without Joojo White Background banner.png

    Game Changer - Inspiring Belief

    This Game Changer is all about how Thomas Tuchel took Chelsea from underperformers to champions of Europe. It’s a must-watch if you want to get your team out of a slump!